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Neil Young’s Pono music player smashes $800,000 Kickstarter target in one day


Pono, the high-fidelity portable music player backed by Neil Young, is one step closer to reality; PonoMusic has already beaten its $800,000 Kickstarter target after launching the campaign less than 24 hours ago. The project has over 3,000 backers at the time of writing, 2,356 of which pledged enough money to receive a PonoPlayer, and the total amount raised is close to one million dollars. That doesn’t say much about PonoMusic’s mainstream prospects, but the project has at least resonated with enough audiophiles for it to clear the first hurdle. Although the PonoPlayer’s retail price will be $399, Kickstarter backers are able to order the player for $300. Kickstarter link