So, here’s all the Jay-Z/Samsung/Billboard news so far: Samsung bought 1 million copies of the new Jay-Z album Magna Carta Holy Grail to give away free to Samsung users – allegedly allowing the album to automatically go platinum. Billboard then came out in response, saying that the Samsung deal will not be factored into the potential platinum status of the album. Is Jay-Z getting cheated out of a platinum album? Via Hypebot:
While Billboard Editorial Director Bill Werde laid out the magazine’s reasoning logically and thoughtfully, he also unknowingly reminded everyone that, despite some innovation, Billboard’s charts are relics of another era.
For while Billboard’s rules are Billboard’s rules, the success or failure of Jay’Z’s new album is far more about fan reaction and play counts, than it is about traditional sales.