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Jay-Z to Perform at SXSW

Austin take cover! American Express has invited Hov to next week’s SXSW as part of its new “Amex Sync” Twitter campaign: Jay-Z will perform at Austin City Limits Live on March 12 at 8 p.m. EST. (That’s during SXSW Interactive, rather than the music portion.)
Festivalgoers with both American Express cards and Interactive badges can “sync their cards with their Twitter accounts” to gain access to the show. Find more information about ticketing here.

The performance will also be streamed live from a digital billboard on the corner of 6th Street and Red River in Austin, and will be aired live online here.

Watch the trailer for the Amex Sync Show with Jay-Z: