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M. Ward Offers Up Animated Video For New Single ‘The First Time I Ran Away’


If you’re a fan of sleepy-time folk, you’re in for a promising few months ahead.

First, we’ll see if Bon Iver can pull an Arcade Fire at this year’s Grammy Awards on Feb. 12 (four nominations — including Record and Song of the Year nods — should yield something, right?). Next, whistling aficionado Andrew Bird will release his seventh solo album, “Break It Yourself,” on March 6th. And finally, the deep-throated, acoustic-strumming M. Ward will ditch She & Him bandmate Zooey Deschanel and spend some time alone again: his eighth solo album, “A Wasteland Companion,” arrives April 10th on Merge Records.

The first single off aforementioned M. Ward album — titled “The First Time I Ran Away” — arrived today via a cartoon video filled with cute animals and soothing, muted colors. Watch the Joel Trussell-directed clip below: