As part of Converse Inc.’s continuing “Three Artists. One Song” campaign, Gorillaz, former LCD Soundsystem frontman James Murphy and Outkast rapper Andre 3000 have teamed up for an original track. “DoYaThing” will be released on Feb. 23, along with a new Gorillaz footwear collection designed by Gorillaz co-creator Jamie Hewlett for Converse.
The Gorillaz partnership with Converse, which was initially announced last November, marks Murphy’s return as a vocalist after LCD Soundsystem officially disbanded last April, as well as Andre 3000’s latest feature after providing recent guest spots for Drake, Ke$ha and B.o.B. “DoYaThing” will be available as a free download on Converse’s official website.
“It was literally akin to a bunch of kids playing with toys until someone else said, ‘Ooh! I like that bit!'” Murphy talked about the process of piecing “DoYaThing” together with Gorillaz leader Damon Albarn and Andre 3000. “Writing the lyrics was the funniest part… one person would be mumble-singing something and another would overhear him and ask, ‘Oh… did you just sing…’ I don’t know… some crazy words that weren’t at ALL what the guy was singing, and those new, misunderstood words could become the hook for a verse. I loved that about it.”
Previous artistic collaborations produced from Converse’s “Three Artists. One Song” campaign include Matt & Kim, Soulja Boy and Andrew W.K. teaming up for “I’m A Goner,” and the Santigold/Pharrell/Julian Casablancas cut “My Drive Thru.”
Gorillaz Sound System, an audio-visual performance built around live DJs and the Gorillaz discography, will celebrate the Converse collaboration with a show at London’s 100 Club on Feb. 15. Meanwhile, the collection of Chuck Taylor All Star shoes featuring the four Gorillaz-inspired designs will be available at Journeys, premium retail stores and at Converse’s official site on Feb. 23.