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IN THE CLOUD: APPLE’S LABEL NEGOTIATIONS MOVING FORWARD


From Business Insider, the simple, slick solution Apple has come up with for streaming music to your phone:

That’s why Apple is going to store small pieces of all of your songs on your device, even if you choose to get all your music on-demand from their cloud music service.

At least that’s what a patent Apple Insider uncovered indicates.

We’re betting they’ll store the first 10–20 seconds of each of your songs on your device, so when you choose a new song, it’ll start playing immediately as your device hooks up with the cloud and starts downloading the rest of your song…

And from Cnet, some label negotiation developments:

Apple has signed a cloud-music licensing agreement with EMI Music and is very near to completing deals with Universal Music Group and Sony Music Entertainment, multiple music industry sources told CNET.

Warner Music Group already had a deal in place with Apple, CNET reported last month. The licensing agreements will enable Apple to launch a fully licensed cloud-music service to rival unlicensed offerings of rivals Amazon and Google.

The negotiations with Sony Music Group and Universal Music Group could be wrapped up as early as next week, the sources said. What this means is that signed contracts with all four of the top four record companies will be in Apple’s hip pocket on June 6 when Apple kicks off the company’s Worldwide Developers Conference. The sources who spoke with CNET did not know when Apple would announce the deals or roll out the cloud service…

Billboard.biz on Apple’s inevitable domination:

If the reports are true, Apple has locked in licensing deals with two of the four major labels for its long-rumored cloud music service. According to CNET, EMI is the latest to officially sign on, joining Warner Music Group, which reportedly finalized agreements with Apple last month. And deals with Universal Music Group and Warner Music Group are “close.”

A Sony spokesman declined to comment, while representatives from the other majors were not immediately reachable. Apple also declined to comment.

If true, that would put Apple well on track to unveil some kind of cloud service at its June 6 developers conference. Exactly what will be launched remains an active point of speculation, but the assumption is that it will be another music locker that allows customers to store music on Apple’s servers, to be streamed to any Web-connected device…