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MTV AIMS TO RECAPTURE ITS LONG (LONG) LOST COOL…


Bloomberg:

Viacom Inc.’s MTV is considering producing new Internet versions of “120 Minutes” and other classic TV shows from the network’s past after testing the idea with “Unplugged,” a program on the air since 1990.

“The Internet is providing us with a similar opportunity to what happened at MTV in its early days,” said Van Toffler, president of MTV Networks Music & Logo Group. “We can really shine a light on the subversive subculture of music.”

The aim is to let fans interact with artists. The popularity of “Unplugged” waned in the late 1990s and MTV has produced a limited number of episodes for cable each year since then, Toffler said in a telephone interview from the network’s New York headquarters. A revival started online in 2009 and won a daytime Emmy for innovative programming this year…