We’re still holding out hope for a cloud-based subscription service to make that full-page teaser on Apple.com seem worthwhile, but it looks like today’s unforgettable iTunes announcement will indeed just be the arrival of the Beatles to the store — the Fab Four’s page just went live, about 20 minutes before the official announcement. It looks like the entire catalog is available in a $149 box set complete with iTunes LP content, and there’s also a few videos for your enjoyment. We’re sure some of you are super-stoked about being able to buy this stuff in yet another format — and we’re glad Steve and Yoko worked it out — but unless something else happens today we’re feeling like we just witnessed a lot of empty hype.
Update: Yep, it’s official — the Beatles are on iTunes. No streaming announcement, no subscription service. Apple’s given its entire front page over to a full-size shot of the boys, and as a bonus the “Live at the Washington Coliseum, 1964” video will stream for free for the rest of the year. Ringo, can you sum this up for us?
“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr.