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Sub Pop Signs Australian Deal

Australian independent music company Inertia has reached an exclusive arrangement with Sub Pop to distribute the iconic Seattle label’s works down under.

With immediate effect, Inertia will represent all Sub Pop’s upcoming and catalog releases.

Previously, the U.S. label was distributed in Australia by Stomp Entertainment, which dramatically unraveled owing $11.6 million Australian ($10.6 million) to its creditors, which included Sub Pop. The assets of Stomp were picked up in August by Surrealus, a shelf-company owned by the directors behind the Video Ezy and Blockbuster chains.

Inertia, which this year celebrates its 10th anniversary, has “earned a global reputation for solid business practices, competence and savvy,” comments Sub Pop CEO and co-founder Jonathan Poneman in a statement issued today (Sept. 24).

Sub Pop earned its own reputation at the vanguard of the “grunge” movement. Through the late ’80s and the ’90s, Poneman and his co-founder Bruce Pavitt enjoyed hit after hit with album releases from the likes of Nirvana, Soundgarden, TAD and Mudhoney.

Since then, the label has helped launch the careers of the Shins, CSS and Band Of Horses. Today, Sub Pop’s roster includes Fleet Foxes, Flight Of The Conchords, the Postal Service and Wolf Parade.

“Sub Pop is one of the most influential labels to have ever existed,” adds Inertia’s Sydney-based managing director Colin Daniels. “Having the opportunity to work with the label and its artists is a dream come true for the Inertia team”.

Among the first releases slated through the latest arrangement are sets from L.A DIY duo No Age (“Everything In Between”), indie-pop dynamo Kelley Stoltz (“To Dreamers”), and a new album from Glasgow duo, the Vaselines (“Sex With An X”).