Every good business runs focus groups these days — you always want to be one step ahead of your consumer. And for Broken Bells, the delightful duo of Danger Mouse (Gnarls Barkley) and James Mercer (the Shins), they tested out their new self-titled album on a set of truly fresh, young ears. Last week, we saw the results of the lead single ‘The High Road,’ which received passing marks from three out of the four judges. That means that 75 percent of the panel think they were on to something. Not too shabby.
But that leaves nine tracks still up for scrutiny and next up, ‘Vaporize,’ the album’s soulful, acoustic guitar-driven second track. In this new video, it seems that the song’s organs throw the kids — who think Mercer and Danger Mouse are label reps — for a loop, causing Danger Mouse to sip on something, possibly to calm his nerves from the pending criticism. Watch the video below to see if ‘Vaporize’ gets another passing grade.