Reaction to the video seems to be divided, with some thinking it was maybe a joke…
It’s not a joke. It’s born out of the reality of the world at the moment, out of the fact that I know what I’m doing and that I can help really refresh the brand. I feel I can do it and that I’m qualified, which is why I’m serious about it.
Why make a video campaign rather than contacting Simon Fuller or someone at 19 directly with a formal pitch?
We did that as well. The video was cut and sent to 19, then somebody put it up on YouTube.
Steve Lillywhite is a famed Music Producer, You can find more information on him HERE