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Austin Business Journal:

South by Southwest funneled $99 million into the local economy last year, according to a comprehensive study released today by Greyhill Advisors.

The 2009 South by Southwest Music, Film and Interactive Conferences and Festivals was the 23rd time the city threw the several day event. This year’s kicks off March 11.

Though the music portion has long experienced the highest draw, film events posted significant growth last year and SXSW Interactive attendance jumped 30 percent.

The five-nights of music featured more than 1,900 artists from 80 stages last year, while 330 films were cast on eight screens. Greyhill officials said SXSW was directly and indirectly responsible for injecting approximately $99 million into the Austin economy.

Operations contributed $20 million to that total and attendance accounted for about $78.8 million.

Considering the combined value of media coverage across television broadcasts, news stories, and sponsor advertising in 2009, this city also benefitted from another $21.4 million.