In the Mix
The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
We’ve seen a couple of reports on message boards that seem to indicate that the iconic Technics SL-1200 and SL-1210s may be about to be discontinued. If true, it would be a surprise, as both models represent iconic turntables and are widely considered the industry standard in nightclubs.
The rumours appear to originate from a New Zealand DJ shop called DMC World, which says on its product page: “Panasonic (the manufacturer of Technics) have announced that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010”.
The turntables have been around for more than 35 years, and are featured in the London museum of Science and Technology as an important step in how music has been played and presented over the last century. Their popularity has ensued due to their tank-like construction, high torque and effective insulation from acoustic feedback.