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My Bloody Valentine Adds U.S. Dates

My Bloody Valentine, the eardrum-pounding, feedback-sculpting quartet fronted by elusive guitar hero Kevin Shields, has added a handful of U.S. live dates to coincide with its Coachella festival appearance in April. The band will play in Austin, Dallas, Denver, and Seattle in the week following its April 19 headlining slot in Indio, Calif.

My Bloody Valentine returned to the concert stage in 2008 after a 16 year hiatus with a series of London club gigs and European and Japanese festival dates. In the U.S., the band’s popularity had increased exponentially during its furlough: Its seven North American headlining shows were all sell-outs, drawing more than 26,000 fans and grossing well more than $1 million. The band also curated and headlined the All Tomorrow’s Parties festival in upstate New York in September 2008. In Chicago, MBV played the Aragon Ballroom, which is “four times the size of the venue we did on the 1992 tour, and it sold out in a day. It was one of the more exciting things I’ve seen in awhile,” says Jam Productions VP of concerts Andy Cirzan.

Frank Riley, the band’s long-time booking agent, helped facilitate the band’s unusual sounds requirements. “The most important thing for MBV was making sure that whatever they did sounded great,” Riley said last year. “That requires a certain amount of equipment and power and volume and staging. I had to find venues that could accommodate that. Next, I had to consider which markets could fully support something within those sound specifications, which included no dB limits, an open floor in front of the stage and a certain capacity that could generate the income necessary to make the thing affordable.”

While the band has promised new recordings, last year’s shows consisted entirely of material from its early 1990s Creation Records catalog.

Here are the My Bloody Valentine tour dates:

Apr 19: Indio, Calif. (Coachella)
Apr 21: Austin, Tex. (Austin Music Hall)
Apr 22: Dallas (The Palladium Ballroom)
Apr 24: Denver (The Fillmore Auditorium)
Apr 27: Seattle (WaMu Theater)