Coachella on installments: Fest to offer layaway tickets
Concert promoters are ready to tighten their aim at the public’s thinning wallets. Amid a struggling economy and a concert festival market that saw attendance dips in 2008, Coachella promoter Goldenvoice will offer fans the option to purchase tickets under a layaway plan for the upcoming April fest, according to a report in Monday’s USA Today by Edna Gundersen. Fans will now have the option to pay smaller chunks in multiple stages.
A three-day pass to Coachella will carry the budget-unfriendly price of $269, and USA Today notes that fans will have two alternatives beyond paying the money upfront or raking in more credit card debt. It’s not a first for Goldenvoice, as last year’s Stagecoach fest offered fans a layaway option.
Goldenvoice founder Paul Tollett says the layaway program was a success for the country event. He’s quoted in the article as saying that 24% of ticket-buyers picked layaway.
When it comes to Coachella, of which USA Today notes a full line-up will be announced this week, fans will have the option of paying half the ticket cost on the on-sale date, followed by the rest on April 1. Or attendees can “pay 10% followed by equal installments on March 1 and April 1 without interest or additional fees.”
USA Today notes layaway will not be available for $99 single-day tickets. Coachella is set for April 17-19.