New website borrows Radiohead’s ‘pay what you want’ plan
Radiohead’s revolutionary ‘pay what you want’ scheme for their last album ‘In Rainbows has been adopted by a new music website.
Aralie.com, which launched last month, is the first site of its kind to allow users to choose how much they pay – including nothing – to download songs from its library, claiming it is the best way to beat music piracy.
The site’s founders say that it allows bands to “beat the old adage that ‘They’re only in it for the money'”.
“We’ve taken what Radiohead did and made it mass market,” founder Wyatt Ferguson told NME.COM.