Brian Wilson to premiere That Lucky Old Sun through newspaper websites
Capitol Records is partnering with Gannett for the exclusive premiere of Brian Wilson’s new album “That Lucky Old Sun” from 8/22 to 9/1. More than 50 Gannett newspaper and TV station websites including USAToday will offer full streaming audio of Wilson’s album before its September 2 release. The player will link to Amazon to pre-order the CD, limited edition CD/DVD and digital album.
While it is common for artists to offer promo pre-release web streaming, it’s a unique arrangement to stream an album on newspaper and TV websites. For Gannett, it’s an opportunity to deliver new music from a respected artist familiar to its core older news audience. Markets were chosen because of size or market, because they have a large Brian Wilson fan base.