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Primal Scream Launches New Album In London

Primal Scream launched its new album, “Beautiful Future” (B-Unique), with an invite-only set in London (July 15).

The Scottish rockers played six new songs at the 26-32 Britannia Street venue, to an audience including Swedish singer Lykke Li, Lovefoxxx from the Brazilian electro-rock outfit CSS and Andrew Weatherall, producer of the band’s celebrated 1991 album “Screamadelica.”

Lovefoxxx joined singer Bobby Gillespie on stage to perform her co-write with the band, “I Love To Hurt (You Love To Be Hurt)”.

Primal Scream opened with its current single “Can’t Go Back”, which was released on Monday. The new material demonstrated a more pop and even soulful direction on “Uptown.”

“Beautiful Future,” released July 21, is Primal Scream’s ninth album and first through B-Unique, a division of Atlantic Records U.K. The label has teamed up with iTunes to enable fans who pre-order the album to get early access to tickets via for Primal Scream’s upcoming tour.