Yes, That Was an Arcade Fire Song in a Super Bowl Ad
A few minutes after the halftime show, something weird happened. And it wasn’t just the realization that holy shit, the Giants actually have a chance here. It was an ad for NFL on Fox, buoying its triumphant montage of sweaty dudes in helmets with the rousing strains of the coda to the Arcade Fire’s “No Cars Go”.
Verrry interrrresting. We knew these guys were sports fans, but would Win, Regine, and the gang really sell their music to Rupert Murdoch so that he could advertise his football television program?
No, no they wouldn’t.
Turns out Fox never even asked the band if they could use their song, and they certainly weren’t given permission to do so. (Gee, this sounds familiar.)
Right now, it’s unclear if anything illegal took place, or if the Arcade Fire is owed any money from Fox. The matter is currently being reviewed by the band’s camp. Though the song has been used throughout the season by the Fox Sports.