“Nearly 20 years ago The Sugarcubes put out on their own label Smekkleysa SM, their first single “Birthday”. This release was the start to the splendid career of The Sugarcubes, and impressive releases of Icelandic artists in Iceland and abroad alike. These first steps made by The Sugarcubes have made and everlasting impact and influence on the Icelandic export of music.
It is therefor with unbound joy we announce the 20th anniversary concert of Birthday and The Sugarcubes in Reykjavik on the 17th of November. The Sugarcubes will take to the stage for the first time in 14 years.
All profit from the concert goes back into Smekkleysa SM who will continue to work on a non-profit basis for the future betterment of Icelandic music and artists.